Monday, May 02, 2016

Font of all wisdom

The ABC is designing its very own font...

TO: All ABC staff
RE: New font. 

... To reflect the changing and diverse nature of Australia's multicultural society, there will not only be an 'Italic' option in this font, there will also be options ranging from Asiatic to Islamic.

Old hegemonic modes of class discourse are outdated, and to embody this, there will be no 'upper-case' and 'lower-case' (upper caste and lower caste, much?). It will all be lower case.

Likewise, 'bold' will no longer be required, as this strikes an unnecessarily aggressive patronymic note, but this will be replaced with a groundbreaking 'gay pride' option.

Some savings will have to be made, as the ABC font will be run on an economically-collectivist basis, and until the establishment at long-last of a worldwide communist utopia, neoliberal capitalism will create shortages. Redistribution of materials will be necessary: ellipsises can be made out of full stops gathered from previous sentences,  or, if necessary, colons which have been inverted in the technical department.

The needlessly phallic hyphen and the positively priapic exclamation mark will be replaced by more gentle yonic symbols of global motherness. Ampersands for all!

Thank you for helping us in the formation of this bold - sorry, proud - new font, and we look forward to rolling the first letters out of our workshop shortly!

ABC staff hard at work in the font workshop.

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