Ess Ee Ex

Sex! I wanted to talk about the party, not the act, though it hardly matters, because you know that old rule about how any sentence that with sex will get your attention? Sex! See, it works! We all know the old classic: "SEX! Now that I've got your attention...." Except, okay, it's not that old, and it's not particularly classic either. But anyway, throw in FREE into the same sentence, it doesn't particularly matter where and in another non-specific SEX location if you throw the word SEX in as well then FREE it SEX doesn't SEX matter FREE what happens, those are the SEX FREE only words people will SEX see after.

In fact even when you're doing something specifically anti-sex, so long as the word is in the sentence that's all that people will notice. Once a few years ago I had written an anti-sex poem for a poetry slam, to inspire raging indifference, apathy, and chastity in my listeners. One of the judges marked me down so much that they knocked me out of the running, with their stated reason being: "I like sex." Fair enough, then.

But anyway, back to the point, the point being SEX, the point in addition being PARTY, and the point not in any way at all being FREE, because haven't you heard? The Sex Party is running for politics. And - such is the motivating force of their name alone - that, no matter who else is on the ballot, a large proportion of the electorate will only be able to see the word SEX followed afterwards by the word PARTY, presumably causing visions of Bacchanalian delights to swim before their eyes, causing their pen to descend as if automatically to the box beside this name....

In short, it doesn't really matter what their policies are or who represents them, I suspect by simply having the name they do, the Sex Party have got the vote of a certain proportion of the electorate - lecherous, unchaste, impure souls that they are - stitched up. Some people would probably even vote for Adolf Hitler if he ran for the Sex Party. It is a genius name, a name so simple that only a simpleton like an advertiser could come up with it.

Being something of a simpleton myself, I feel that this theory could be applied successfully to the other main parties in the election. Sex may be one of the primary motivators of people, but it is not the only one. There's also Greed, and Fear, and many others too. And they do say it's a time for renewal in politics, and renewal starts with the name. Behold my suggested brand changes to the major parties:

Australian Labor Party - Malice, Spite and Vengeance Party

Australian Liberals and Australian Nationals - The Coalition of Greed and Fear

Australian Greens - National Envy Party

Between them I believe the major parties could also sew up most, if not all, of the Seven Deadly Sins. At any rate, that's about all I wanted to say, apart from the obvious: sex.