Messages. All ads have messages, no matter how subtle they may be. For instance, the promotional material at New Zealand Natural icecream has the message that if you eat their product, you will instantly transform into a slender 20-something girl leaping the bubbling brooks and climbing the snow-topped mountains of New Zealand. The ads for Eclipse chewing gum posted all over the city have a message that if you are an attractive young person, you will stand about wearing a shirt with an inane slogan on it (I don't think the chewing gum really has anything to do with this one). Previews for cars currently screeningg at the movies suggest that when you drive your car, you will for some reason start singing 1970s pop songs that were better left forgotten. It's all about the message.
But the message for a radio advertisement I heard yesterday has got me frankly baffled. The problem with radio advertisements is that you can't hear the commas, but this one is trouble enough with commas. It was a simple jingle, with innocuous words:
One three one
Double oh eight
These words were repeated at higher and higher pitches for what seemed like five or six times. It's simple, eh? But what does it mean? Perhaps it should read:
One three one, double oh eight. Silvertop taxis? Why wait?
(Why bother waiting for Silvertop taxis anyway?)
One three one, double oh eight. Silvertop taxis: why wait?
(People driving Silvertop taxis, why bother waiting for a passenger? They'll never come.)
One three one, double oh eight. Silver? Top taxis! Why? Wait!
(After typing in a phone number: Hello Silver! You have top taxis! I'll tell you why after the break.)
Why wait, one three one double oh eight? Silvertop taxis.
(Agent 131008, why are you standing around waiting? Catch the taxi!)
One three one double oh eight silvertop! Taxis? Why wait?
(There are one hundred million and thirty-one thousand and eight people with silver hair dye in this city. On a completely unrelated matter, why wait for taxis when you can walk?)
Won three! Won double! Oh, ate. Silvertop. Taxis? Why? Weight!
(I won three medals, one for a double event, at the recent track and field. Then I had a meal afterwards, of a fish called silvertop. Then I caught a taxi, because I was feeling a bit heavy.)
Or, then again, perhaps - but this really does seem to be stretching the interpretation into areas that it couldn't possibly go - perhaps the ad meant to say:
Our number is 131 008. We are the company Silvertop Taxis, and we have a speedy and prompt service. Why stand around waiting when you can use us?
Nah, couldn't be.
Tim, your links stink, you fink!
- John Bangsund's Threepenny Planet
- Broken Biro
- Poetry 24
- Superlative scribbles
- Kirstyn McD!
- Rorrim a tsomla almost a mirror
- More Sterne
- Cam the man from the Dan.
- Too hot to Raaaaaaandallllllll!
- Erin's Excellently Everlasting Effervescements!
- Slammy Infamy
- Hail Paco!
- Baron Blandwagon, purveyor of cyberbunnies, hawker of Roger Corman, and Misruler of the Multiverse
- The Bolta. Aiyeeeeee!!!!!
- Bad Apple Audrey
- The cartoon church
- Sir Martinkus
- A Zemblanian abroad and at home
- A hodge podge of hotzeplotz
- THE SLAMMA!
- Jottlesby's nottings, or should that be Nottlesby's jottings?
- The Snarking of the Hunt
- Jazzy Hands
- David of Metal City
- David the Barista
- The Blogger on the Cast Iron Balcony
- Be an Opinion Dominion Minion!
- ... and Fel
- His brilliant career - from whale sushi to crumbed prawn
- Jo Blogs
- Yet another Tim
- Was two peas, now three peas
- ... Still Life - now with extra rotating cats!
- An Amazingly Awesome Australian Ampersand!
- Blink and you'll miss 'er
- Red in the land of the tigers!
- Wire of Vibe
- Chase him, ladies, he's in the cavalry!
- The Non-palindromical Editrix in Germanium
- Old Sterne
- The briefs...
- ... and the brieflets
- The Purple Blog
- Blairville, lair of all that is wicked and perfidious
- The enticingly acronymical CSH
- EXTREEEEEEEME WYNTER!
- Mark of California
- Silent Speaking
- Lexicon the Mexican
- ► 2016 (60)
- ► 2015 (106)
- ► 2014 (135)
- ► 2013 (173)
- ► 2012 (275)
- ► 2011 (261)
- ► 2010 (288)
- ► 2009 (290)
- If humans were amorphous amoebic watery blobs
- Out now from SMACME products
- Ian Thorpe
- Zealed the deal
- Abstract semiotic concept - This is your life!
- The ultimate death match: footballers versus garde...
- Thursday clerihews
- This is what I get up to with my spare time
- Paradoxes of the space-timetabular continuum
- Conversation overheard in the toilets at the Trade...
- Thankfully, no
- Public health announcement
- It's all in the delivery man
- They walk amongst us
- Like a possessed baritone, I can't stop bloody sin...
- Benedict gets down wid da homies
- And stay up there!
- I still don't know
- Epigrams of the tax office
- Coleridge never had to work for a media monitoring...
- The Quibs and Bunning Writers Exchange Program #2
- The eternal wisdom of SuperTed
- Living in the leaky-styrofoamed lap of luxury
- The public transport chronicles, #1001
- The five greatest commas in literary history
- Schmuck Friday
- The Quibs and Bunning Writers Exchange Program #1
- Junk food ads for people with eating disorders
- ▼ July (29)
- ► 2007 (392)
- ► 2006 (373)
- ► 2005 (287)